Ogilvy's senior line up changes with chief creative officer and executive creative directors

  • Advertising
  • September 20, 2018
  • StopPress Team
Ogilvy's senior line up changes with chief creative officer and executive creative directors

Ogilvy has announced a number of senior moves, with Regan Grafton promoted to the role of chief creative officer while Lisa Fedyszyn and Jonathan McMahon become joint executive creative directors.

Grafton’s promotion sees him step up from executive creative director, a position he’s held for the last three years.

Meanwhile, Fedyszyn and McMahon, who Grafton hired last year, are stepping up from their roles as group creative directors. They joined the agency from Droga5.

The trio of Grafton, Fedyszyn and McMahon showed its strength when the agency took home the Grand Axis win at this year’s Axis Awards. Their work on New Zealand Police's "Most Successful Recruitment Video” also received a Grand Prix and six golds.

Grafton says he’s excited to announce the promotion of Fedyszyn and McMahon as their mix of leadership, drive and creativity has made a huge impact on the agency.

While Ogilvy New Zealand has seen the addition of a chief creative officer, in the wider network, The Ogilvy Group worldwide chief creative officer Tham Khai Meng was fired in July after his behaviour was found to be in breach of the company's values and code of conduct. Employees had complained about his behaviour and investigation was carried out.

Meng held the chief creative officer role since 2009 and when he left, The Ogilvy Group CEO John Seifert released a statement including:

"This is an important moment to reaffirm that no individual in this company is too senior or too important not to be held accountable for their actions."

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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