TBWA\NZ appoints Managing Director

Paul Wilson has been appointed to the role of Managing Director for TBWAAuckland.

Joining in the midst of a rapid growth phase, Wilson will support the agency’s continued expansion, partner with key clients and lead the development of the account management department and production offerings. 

Group CEO Catherine Harris says: “Paul is an exceptional leader, a brilliant partner to clients and has proven time and again that he creates world class, disruptive and effective work. Paul also embodies our values and is a hell of a lot of fun to be around. Shane and I are so excited to have him join our team. 

“As we continue to grow, Paul will be focussed on ensuring we deliver exceptional outcomes for our client partners and continue to grow a world class account management team.” 

Group Chief Creative Officer Shane Bradnick says: “At TBWA we talk about making stuff people love, with people we like, and Paul embodies this. He’s an absolute legend, loved by client partners and staff alike. 

“Paul has been responsible for some of the best work in the business on some of New Zealand’s most iconic brands over his career. His recent work on Toyota Hilux and Chorus being some of the most loved and awarded work in New Zealand this year, and we can’t wait for Paul to start.” 

Wilson says: “TBWA is an agency with great momentum and the talent to deliver world class work for their partners. I’m really excited about joining the team. They already have such a great bunch of talented humans, an enviable client portfolio and Catherine and Shane have a strong vision for the agency. I can’t wait to get started.”

He starts the role tomorrow and is the first of several new hires.

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