Publicis Groupe has launched its media investment and intelligence practice, Publicis Media Exchange (PMX), in the New Zealand market, led by Kate Grigg as Head of PMX, and Vicki Anderson as Head of Investment.
PMX is Publicis Groupe’s central investment practice, responsible for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships and intelligence.
Grigg moves from her role as Head of Digital Media at Publicis Groupe’s media agency, MBM.
Anthony Ellis, Managing Director of PMX Australia & New Zealand says: “We are privileged to have Kate leading PMX in New Zealand, and Vicki driving our relationships with media partners in collaboration with our investment leads, Catherine (Hamilton) at MBM and Bridget (Soljan) at Spark Foundry, as our brands focus on delivering growth for clients through our market-leading solutions.
“Kate’s extensive experience in digital transformation and strategy, including end-to-end delivery of product, integration of technology and data platforms ensures that she is best placed to launch and grow our NZ operations. In Vicki, we are very fortunate to have a seasoned investment specialist to partner with Kate. As a Groupe, our focus is on leveraging our scale to create central, future facing client solutions, whilst continuing to build upon the strong partnerships we already have across all aspects of the NZ marketplace.”
On her appointment, Grigg says: “What attracted me to the PMX offering is its commitment to agile, tech-driven, and innovative media decision-making. Not only do we have a tremendous opportunity to enhance our existing solutions, but the opportunity to develop products tailored for our market. Our media agency teams have forged formidable partnerships in market, and by infusing PMX’s global capabilities, we will further fortify the Groupe’s data-centric approach to driving growth.”
Anderson adds: “I’m incredibly excited to join the Publicis family, partnering with the talented teams within our brands, and our group’s exciting portfolio of clients. I’m looking forward to contributing to the success of PMX alongside Kate and Anthony.”