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MBM appoints Digital Director

MBM has announced the appointment of Denise Tan as Digital Director, a new position created to support the Auckland team following a recent period of growth.

Working collaboratively with the Client Service Director Will Tran, Tan will be responsible for driving strategic thinking and marketing effectiveness across key accounts whilst helping to drive the evolution of MBM’s digital product. 

With a passion for developing digital media strategies that address clients’ business needs, Tan is said to bring extensive media experience from her nine years at PHD, leading award winning brand and campaign work for both Skinny and Spark. Most recently, she has been an integral part of teams who have secured global accolades with multiple APAC Effie Golds. 

Tan says of her appointment: “I’m thrilled to be joining the talented team at MBM and am excited by the agency’s strategic approach to provide their exceptional roster of clients with innovative solutions. What MBM has achieved to date speaks for itself, and I feel privileged to be getting behind the wheel of such an impressive operation.” 

Emily Isle, MBM’s Head of Digital Media adds: “We are really pleased to have Denise on board. She brings an uplifting creative and positive energy to the team, along with a valuable strategic skill set of performance and brand building digital capabilities.”  

MBM’s recent business wins include Melodics Limited, E-commerce consulting projects and the agency’s growing Auckland Council Groupe remit. 

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