Katie Walton becomes Spark PR & Activate general manager

Spark PR & Activate has promoted Katie Walton to general manager.

The move sees Walton move up from client service director. She’s held senior roles at Spark PR & Activate and other agencies for a number of years.

Managing director Dallas Gurney says the promotion is a reflection of Walton’s incredible business acumen, team leadership skills and customer services prowess.

“Katie is a world-class operator and, in reality, has been operating at a general manager level for some time,” says Gurney. “The agency has had a period of exceptional growth and Katie has been a big part of that success, we are incredibly proud of her.”

Walton says while not a lot changes, she’s very excited to continue her management career and take on more responsibility for its future direction.

The promotion is effective immediately.