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Botica takes on new talent

Independent strategic PR agency Botica Butler Raudon has added to its roster with the appointments of Adlena Oh-Wong and Irena Beddington-Behrens. 

Oh-Wong brings over 12 years’ experience in communications and journalism in local and multinational companies based in Singapore. 

She has held roles in consultancies servicing consumer and corporate clients including BBC Worldwide, Bacardi-Martini, Grohe, Bintan Resorts, Singapore Institute of Directors, Golden Village, as well as in-house positions at L’Oreal Group, DHL and Standard Chartered Bank. 

Oh-Wong also co-founded boutique practice Platform PR before shuttering it to prepare for her move to New Zealand three years ago.

Earlier she worked as a lifestyle journalist for one of Singapore’s leading media companies and continues to freelance for publications including Elle, Shape and Tatler Homes, Singapore, and most recently as a content producer at SmartUp. 

Oh-Wong is a graduate from the WKW School of Communications and Information in Nanyang Technological University and holds a diploma in translation and interpretation from the Singapore Chinese Chamber Institute of Business.

Adlena Oh-Wong

Director Fred Russo says: “Adlena brings outstanding skills and experience to our corporate communications, B2B and mass-market practices.

“Her understanding of the needs of clients with interests across Asia-Pacific enhances our ability to meet the challenges of delivering with local sensitivity in markets across the region.”

Also new to the team is Irena Beddington-Behrens, who joins as an intern while completing her final year at Auckland University majoring in politics and philosophy. 

Beddington-Behrens has an Associate of Trinity College London in Performance and will complete her Licentiate of Trinity College London in Teaching this year.

Russo says: “Irena is a talented young practitioner, passionate about human rights and refugee issues.

“She has worked with the NZ Red Cross and has interned with the Peace Foundation, working on conflict resolution.”

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