Specialist public relations and marketing consultancy Archer has announced the appointment of Georgia Boyce as Senior Account Director.
Boyce joins the agency after working on contract with the team. Previously she was with FCB New Zealand working across the PR, Social and Activation business as an Account Director.
Commenting on the appointment, Managing Director, Angela Spain says: “I’ve worked off and on with Georgia for the last eight years, so I was extremely keen to secure her talent for the benefit of our clients. She’s smart, calm and intuitive and really understands how to get cut through for her clients ideas, stories and services in a competitive media landscape. We’re really focused on results and being relentless and creative to achieve that for our clients. Georgia instinctively understands that and has already made a positive impact contracting, so confirming her as a key permanent part of the Archer team is a huge win.”
Archer was launched in April 2020 by Spain, who has over twenty years’ experience in public relations, marketing communications and campaign management.
Boyce is actively working across Archer’s portfolio of clients providing public relations counsel, managing campaigns and project managing Archer’s roster of freelance specialists, servicing clients.
Commenting on her appointment, Boyce says: “I am thrilled to be joining the talented team at Archer at such an exciting time of growth for the business. After only 18 months in market, the agency has attracted an impressive and varied client portfolio and delivered a number of stand-out campaigns that have led to positive change and long-term success for a range of New Zealand businesses. I’m looking forward to continuing to build on this success in partnership with our clients.”