Advertising heavyweight Luke Farmer to join MediaWorks

MediaWorks has appointed Luke Farmer as Group Head, Agency Sales, starting in November 2023.

Farmer is a highly-regarded industry leader with more than two decades working across both local and international clients. With senior roles including Managing Partner of BC&F Dentsu, General Manager at Dentsu and more recently managerial roles at Thinkerbell and Crave Global, Farmer has forged deep relationships throughout the media market in Aotearoa.

MediaWorks General Manager of Agency Jaana Collins says Farmer’s broad experience and his background in running an integrated agency is a perfect fit for MediaWorks.

“I am really excited to have Luke’s unique mix of media, strategy and creative knowledge join our business and help us shape our team to continue to deliver the best in market thinking and results for our clients and partners.”

Farmer says he was looking forward to jumping into MediaWorks at a time when business confidence is starting to return.

“Can’t wait to get stuck into my role at MediaWorks, super eager to bring my experience to the table. With a heap of optimism in the air, I look forward to working with our agency partners to help brands forge authentic connections with their audiences.”

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