The event, held at the Melbourne Convention and Exhibition Centreâs prestigious Melbourne Room, was a successful evening celebrating print as a strong marketing platform across Australia and New Zealand. With an attendance of over 600 guests, the room was filled with retailers, creatives, agencies, printers and distributors all awaiting to hear who had been crowned as award winners of the night. Australiaâs funny-man, Dave OâNeil, kept everyone entertained as Master of Ceremonies throughout the 41-category ceremony.
This yearâs international Awards program saw New Zealand retailers go up against their Australian rivals for the first time after having their own category for the past two years.
âAfter two years of including New Zealand centric categories, we thought it was time to blur the lines and let our Kiwi friends compete against Australiaâs finest. We are delighted to continue to showcase their brilliant content and the creative work coming out of New Zealand this year did not disappoint,â commented Kellie Northwood, Chief Executive Officer, ACA.Â
New Zealand retailers came out fighting this year showing great strength in their campaigns. Kathmandu on top for the second year in a row winning the Recreation and Leisure award for âCamping, Outdoor Goods and Miscellaneousâ. They developed a catalogue that reflected the evolution of their products for customers to explore and do more with less. The Winter Sale 2017 catalogue had a huge effect on brand recognition and store visitation from both loyalty members and new customers.
âThe team at Kathmandu is honoured to receive the award for Camping, Outdoor Goods and Miscellaneous. The core of our brand is our passion for travel and adventure, and we are so proud to be acknowledged for all our hard work. We are an in-house team who cares about our output,â commented Jennifer Humphries, Advertising Manager, Kathmandu.
Duffy Books in Homes was a finalist in the Corporate Social Responsibility category âExcellence in Corporate Social Responsibility â Diversity, Environment, Communityâ for their âGovt Book Offer 2018â catalogue. They developed a publication that aligned with The Alan Duff Charitable Foundation supplying free books to over 100,000 New Zealand children. Duffy Books in Homes report the results by Government researchers show a 35 percent improvement in reading and writing skills.
The night was not all Awards as the major announcement of the evening was that the ACA will merge with two other industry Associations, APIA and TSA Limited, to form The Real Media Collective. âRealâ media pays homage to the physical nature of print, and ârealâ connecting with real results, return on investment, engagement and activation.
âWell done to all New Zealand entrants. All retailers produced excellent work demonstrating the power of print marketing and how the medium can be leveraged to convey brand equity through sustainable values and strong brand dialogue. We look forward to seeing what the New Zealand retailers will bring next year for The Real Media Awards,â concluded Northwood.
The Major Australasian Catalogue Awards Winners and Finalists:
Agency of the Year (Sponsored by Fairfax Media)
Winner BMF
Finalists Clemenger BBDO, Hardie Grant Media, Kmart In-House Team and TBWA Sydney & Maud
Best Emerging Designer (Sponsored by Sierra Delta, PMP Limited and SBM)
Winners Britt Lloyd of Priceline Studio
Finalists James Dulce of Target, Vicky Kijumnuayporn of GP Advertising, and Samantha Foster of Silvan (The Spraying Specialists)
Best Emerging Talent (Sponsored by Shopfully)
Winner Rhiannon Jansma of BMF
Finalists Kevin Mui of BMF, Emma Yerbury of BCF, and Angela Vella of Woolworths
Judgeâs Choice (Sponsored by DIC)
Winner Myer â âChristmas #2 Augmented Realityâ produced by Clemenger BBDO
Finalists ALDI â âSnow Gearâ produced by BMF, David Jones â âMr. Jones Autumn Winter 2018 produced by Medium Rare Content Agency and Woolworths â âMarrickville Metroâ produced by M&C Saatchi
Catalogue Retailer of the Year â up to 1.5m (sponsored by Norske Skog)
Winner David Jones â âAW18 Brand Book Twoâ produced by TBWA Sydney & Maud
Finalists Malouf Pharmacies â âChristmas Gift Bookâ produced by PEP Central, Nutrimetrics – âNutrimetics Catalogue 2018â produced by Nutrimetrics In-House Team, and Travel Associates â âInspirations â Anniversary Editionâ produced by Travel Associates In-House Team
Catalogue Retailer of the Year â up to 3.5m (sponsored by UPM Kymmene)
Winner Myer â âAdventure Lives Hereâ produced by Clemenger BBDO
Finalists Adairs â âAutumn Sale 2018â produced by Adairs In-House Team, Beacon Lighting â âDesigner Lighting & Fan Collectionâ produced by Beacon Lighting In-House Team, Domayne â âSight & Soundâ produced by GP Advertising, and Harvey Norman â âUpgrade & Accomplish Anything With A Modern PCâ produced by GP Advertising
Catalogue Retailer of the Year â over 3.5m (sponsored by Stora Enso)
Winner ALDI â âSnow Gear 2017â produced by BMF
Finalists Big W â âWinter Home â Thereâs No Home Like Yoursâ produced by Big W In-House Team, Dan Murphyâs â âChristmas Buyerâs Guideâ produced by Hardie Grant Media, Kmart â âInspired Livingâ produced by Kmart In-House Team, and Woolworths â âMarrickville Metroâ produced by M&C Saatchi
- For a full listing of Winners and Finalists go to http://www.therealmediacollective.com.au/2018-awards-winners/
- Lori Mitchell â [email protected] â 0439 847 499.