How has Woods Agency grown since being founded in 2004?
It’s grown a lot every year, apart from during the recession. We lost a couple of big clients then and we learnt a lot of things about how to run the company. At the time, we had all our eggs in one basket with not enough clients, and now we spread our risk out.
In the last 18 months we’ve doubled in size, mainly because our strategy and creative make real economic return for our clients. Our creative is driven by actual consumer insight and executed to the highest standard possible across a fully integrated marketing approach.
We’ve invested heavily in growing our client services, brand and marketing strategy team to further extend our strategic offering for our clients. We could see our potential and pushed forward. It takes cash to grow and we took the risk in growing without the extra clients, in the goal that they would come – and they have.
What gives you an edge when pitching to clients?
Our culture is a big part of our success and it’s defined by ‘keeping it real’. We’re down to earth, approachable and we want to do the best work we can. We believe in partnering with our clients to grow long-term sustainable results. We have a really robust process for how we work with clients and that’s definitely a big part of the pitch.
It’s appealing to clients that we’re outside of Auckland. We can provide the same level of service as Auckland agencies, but we’re more accessible. We work throughout the regions of New Zealand in Christchurch, Queenstown, Wanaka, Timaru, Hamilton, Hawke’s Bay, Rotorua, Taupo, Gisborne and of course Tauranga.
We do take work in the cities, but by default we tend to work in the regions, and there’s so many opportunities there. We position ourselves as working with regional businesses and making them world-class. Every business needs a niche and that’s what we’ve crafted.