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  StopPress  

07 August 2020

 
 
Jodi O’Donnell named new ThinkTV chair
 
 

ThinkTV has announced today its new chair, TVNZ’s Jodi O’Donnell. Jodi O’Donnell says “ThinkTV’s ambition has always been to ensure advertisers get great returns on their investment in TV. With a strong focus on in-depth research and expert advice, it’s fantastic to be chairing an industry body with a clear commitment to helping businesses achieve

 
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  News
 
  August 7, 2020
 
  StopPress Team
 
 
Mindful insights: NZME releases new NZ Herald campaign
 
 

NZME has released its latest campaign for the NZ Herald, showing its focus and dedication to fuelling the minds of its readers. Here, we talk to group creative director, Graham Dolan, about the campaign’s fresh direction. The new campaign communicates the Heralds goal quickly and cleanly; helping Kiwis make sense of today. The creative campaign

 
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  News
 
  August 7, 2020
 
  Courtney Devereux
 
 
 
   
 
   
 
   
 
 
Have a sniff: TBWA, 2degrees and Rhys Darby release internet scented candles
 
 

TBWA has called on New Zealand’s favourite comedian Rhys Darby to leave the bustling life of LA and join former partner 2degrees in their new and unusual campaign. It’s been longer than a decade since Darby first began working alongside the challenger telco, helping launch the brand and making everyone laugh. Now he’s back with

 
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  News
 
  August 6, 2020
 
  Mollie Edwards
 
 
 
 
Sparks fly as Contact Energy plugs in with Special Group
 
 

Special Group seems to be on a roll at the moment, and this latest win confirms it. The group has been appointed as the new creative agency for Contact Energy. Contact Energy is New Zealand’s second largest energy company and chose Special Group in part for its enthusiasm says head of marketing Sera Flint. “They’ve

 
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  News
 
  August 6, 2020
 
  StopPress Team
 
 
 
 
Mi9 launch new brand identity, announce youth content partnership
 
 

On Thursday evening Auckland-based Mi9 revealed its vibrant new brand identity at a launch event announcing a new partnership with publisher Pedestrian Group. Mi9 represents the New Zealand digital audience of premium international publishers, using data from Microsoft accounts and Experian Mosaic to provide advertisers targeted and high return on investment campaigns. The company boasts

 
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  News
 
  August 7, 2020
 
  David Nothling-Demmer
 
 
 
 
 
 
   
 
   
 
 
 
 
 
Revamped: Quantum Jump helps revamp Mitre10 loyalty scheme
 
 

Previously under the titles of Mitre 10 Garden Club and Mitre 10 Home Improvement Club, Mitre 10, with help from Quantum Jump, has revamped its customer club programme to a simplified ‘Mitre 10 club.’ As loyal customers are eager to hear more about both home and garden, the move to combining the two was encouraged.

 
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  News
 
  August 6, 2020
 
  StopPress Team
 
 
D3 expands team and offering
 
 

D3 has announced today the acquisition of two new hires as well as a new arm, D3 Commerce. Alexis Courselle, and Holly Boswell have joined D3 as CRO lead and account manager, respectively. The new D3 Commerce arm is already working with a number of local and internationally focused clients offers four key products sets;

 
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  News
 
  August 6, 2020
 
  StopPress Team
 
 
Mailshop discusses the advantages of family-owned business
 
 

Specialising in direct marketing, digital print, and mailhouse services, Mailshop is a family-owned business that is constantly adapting with technology and proving that small and local can be an advantage within the industry. The previous owner saw a gap in the market for a creative Mailhouse, then it was taken over by Clemenger. Mailshop is now owned

 
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  News
 
  August 5, 2020
 
  StopPress Team
 
 
Bias behaviour: How marketers can navigate the ‘messy middle’
 
 

There’s a lot that influences consumers between their first moment of awareness and the final purchase. Yet these influences can lead to the ‘messy middle’ where paths to purchase are anything but linear. Here, we explore a study by Google and the Behavioural Architects to better understand how marketers can use behavioural bias to sway purchase

 
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  News
 
  August 6, 2020
 
  Courtney Devereux
 
 
Industry grade learning: Why Media Design School is changing the game
 
 

New Zealand’s Media Design School is consistently one step ahead when it comes to offering their students the best programmes and industry experience possible. With an abundance of unique programmes and state of the art technology, it isn’t surprising that the institution is ranked as the number one digital design school in Australasia. Here we

 
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  News
 
  August 5, 2020
 
  Mollie Edwards
 
 
Marsello partners with Goody to elevate New Zealand business
 
 

Retail software-as-a-service company, Marsello, has recently announced the acquisition of loyalty platform and CRM solution Goody in order to elevate their presence with New Zealand businesses. To generate highly targeted marketing for small to medium-sized retailers, Marsello combines data-powered automation, email, SMS, and loyalty programmes with real human experts. Working with thousands of retailers worldwide,

 
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  News
 
  August 6, 2020
 
  StopPress Team
 
 
Lies, dammed lies and data
 
 

America has the lowest Covid-19 death rate in the world. Just ask Trump. He’s got the numbers to prove it. They also have one of the highest rates. Just ask anyone else. They have the numbers to prove that too. It’s all true. It’s all lies. It’s all in the data. But that’s just America,

 
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  Opinion
 
  August 6, 2020
 
  Michael Goldthorpe
 
 
 
 
Popular
 
 
Have a sniff: TBWA, 2degrees and Rhys Darby release internet scented candles 1
 

Have a sniff: TBWA, 2degrees and Rhys ...

 
Sparks fly as Contact Energy plugs in with Special Group 2
 

Sparks fly as Contact Energy plugs in ...

 
Revamped: Quantum Jump helps revamp Mitre10 loyalty  scheme 3
 

Revamped: Quantum Jump helps revamp Mi...

 
Editor's Picks
 
 
Mindful insights: NZME releases new NZ Herald campaign  
 

Mindful insights: NZME releases new NZ...

 
Jodi O’Donnell named new ThinkTV chair  
 

Jodi O’Donnell named new ThinkTV...

 
Lies, dammed lies and data  
 

Lies, dammed lies and data

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
All the goodness: Anchor’s speciality milk range is now certified carbonzero  
 

All the goodness: AnchorR...

 
 
New research reveals Gen Z and males to spend the most this Christmas  
 

New research reveals Gen Z a...

 
 
In time for Black Friday, customers can virtually explore their local mall  
 

In time for Black Friday, cu...

 
 
A massive team effort: Wanaka welcomes new Mitre 10 Mega  
 

A massive team effort: Wanak...

 
 
Retail Tips: Stand out from the crowd this Black Friday  
 

Retail Tips: Stand out from ...

 
 
 
 
 
Support local: Lockdown start-up SOS partners with inKind to launch Universal Voucher  
 

Support local: Lockdown star...

 
 
Wine not? Newcomer Round Theory is the guilt free drink we all need  
 

Wine not? Newcomer Round The...

 
 
An immersive Van Gogh experience is coming to NZ shores  
 

An immersive Van Gogh experi...

 
 
Introducing Marlow: Athleisurewear for the fast-paced consumer  
 

Introducing Marlow: Athleisu...

 
 
Kiwi recycled swimwear label launches into export market  
 

Kiwi recycled swimwear label...

 
 
 
 
 
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