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| NZ digital advertising revenue grows by almost 19% | |||||||||||||||
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The IAB New Zealand has released its latest 2020 Digital Advertising Revenue report. The report provides a snapshot of Q4 2020 and the full year 2020 along with trends, to provide a contextual overview of the New Zealand digital advertising market. Despite a difficult year overall, total digital advertising revenue in New Zealand continues to |
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| Burger King admits it hasn’t been cutting it | |||||||||||||||
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Nostalgia for Burger King’s much-loved BK Chicken has sparked a new campaign, with the brand acknowledging it hasn’t been cutting it (the BK Chicken, that is). Fans have spoken, calling out Burger King for no longer cutting the much-loved burger in half – something it used to do. But the ball seems to have dropped. |
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| Special, Partners Life release second adult nursery rhyme | |||||||||||||||
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Special Group has released ‘Three Blind Mice’, the next chapter in their Unhappily Ever After campaign for Partners Life. The adults-only 60” spot airs after 8pm once the kids have gone to bed. With a dark and grim twist on the well-known Three Blind Mice narrative, the storyline highlights how Partners Life covers much of |
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| DNA doubles down on diversity | |||||||||||||||
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Experience and digital consultancy DNA have announced the appointment of independent directors Ziena Jalil and Diana Puketapu to help shape its future. The agency say that these appointments have been made in mind of the growth in New Zealand’s diversity which is set to accelerate. This includes Maori and other communities. “We recognised the need |
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| Together appointed by Arvida Group | |||||||||||||||
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Independent media agency Together has been named as Arvida Group’s new retained media and marketing technology partner. One of New Zealand’s largest retirement and aged care providers, Arvida owns and operates 33 Living Well communities nationwide. The appointment sees Together working across strategy, data, marketing technology and media planning/buying as Arvida eyes further expansion and |
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| Chemistry, Z Energy launch Z Electric | |||||||||||||||
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Z Energy and Westhaven-based agency Chemistry have introduced Z Electric – the country’s first electricity and fuel rewards bundle to combine power with ongoing fuel rewards. With no fixed term contracts, no caps on fuel spend and no exit fees, the new campaign rewards customers 5L of fuel for every $100 they spend on power |
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