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  StopPress  

21 February 2020

 
 
Babies and Boomers: Contagion targets retirees for charity initiatives
 
 

Contagion has announced the launch of Spend my Super, a campaign targeted at Superannuants to increase charity donations. The campaign is a jarring look a how many babies will end up in poverty (1 in 4) in our current economic climate. It features rows of babies moving down a production line, with one in four

 
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  News
 
  February 19, 2020
 
  StopPress Team
 
 
A stark approach: FCB encourage fire safety
 
 

Following last week’s campaign ‘Escape Week’ which focused on making sure all Kiwis have a plan to escape their house in a fire, Fire and Emergency and FCB have now released a chilling advert to enforce their message. Using only audio and text, the three minute advert depicts the scenario of a family attempting to

 
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  News
 
  February 19, 2020
 
  Mollie Edwards
 
 
 
   
 
   
 
   
 
 
Digital advertising revenue hits 1.26 billion in 2019
 
 

IAB NZ has released its digital advertising revenue report, with a healthy growth of 13 percent seen across the sector for 2019. Now sitting at $1.26 billion for the full year of 2019, digital advertising is seen as moving from strength to strength. Q4 2019 reached $344 million, following nine consecutive quarters of double-digit increases,

 
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  News
 
  February 20, 2020
 
  StopPress Team
 
 
 
 
Australian Tourism sticks with Boyd PR
 
 

After a competitive pitch, Boyd PR has retained the account of the South Australian Tourism Commission. Managing Director John Boyd says they are thrilled to continue working with SATC to promote South Australia as a fantastic holiday destination for Kiwis. “We will be working with SATC to continue to increase the awareness and consideration of

 
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  News
 
  February 21, 2020
 
  StopPress Team
 
 
 
 
Axis finalists are out, so who made the cut?
 
 

The Axis Awards have released its insane amount of finalists for its upcoming awards night, and it’s 40th year of awards. With over 400 entries in 95 categories, its anyone bet for what agency will be taking home the grand prize. Paul Head, CEO of the Comms Council says the number of entries are not

 
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  News
 
  February 19, 2020
 
  StopPress Team
 
 
 
 
 
 
   
 
   
 
 
 
 
 
StopPress noticeboard: February 19
 
 

Clemenger gets ranked at number one for graduates, Business Desk gets a $680,000 promotional vehicle and Ancestry ANZ partners with Spark Foundry Clemenger Group ranked ‘best place to work’ by Kiwi graduates. Results from a survey conducted for GradNewZealand show that Clemenger Group was the most desired workplace for the media and communications sector. Clemenger

 
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  News
 
  February 19, 2020
 
  StopPress Team
 
 
Plan your social post timings with this handy infographic
 
 

All parts of Media rely on engagement, but apparently there is a practice in giving your social posting a bump (without paying). New research by CoSchedule breaks it down for us via each platform. While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a

 
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  News
 
  February 19, 2020
 
  StopPress Team
 
 
Compendium: February 21
 
 

Old Spice, KFC and Drug-Free Kids Canada get our royal treatment of slight roasting. Old spice is back, this time with an average looking white guys with above-average hair (sounds like my Tinder history). The copy is typical to Old Spice and it remains fantastic. However, nothing could beat the Tery Cruz saga. KFC has

 
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  Poppress
 
  February 21, 2020
 
  Courtney Devereux
 
 
 
 
Popular
 
 
Axis finalists are out, so who made the cut? 1
 

Axis finalists are out, so who made th...

 
Babies and Boomers: Contagion targets retirees for charity initiatives 2
 

Babies and Boomers: Contagion targets ...

 
Digital advertising revenue hits 1.26 billion in 2019 3
 

Digital advertising revenue hits 1.26 ...

 
Editor's Picks
 
 
A stark approach: FCB encourage fire safety  
 

A stark approach: FCB encourage fire s...

 
Plan your social post timings with this handy infographic  
 

Plan your social post timings with thi...

 
Vive la révolution! Mercury and FCB kiss oil goodbye  
 

Vive la révolution! Mercury and FCB k...

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
Retail NZ Association discontinues print magazine, focuses on digital offering  
 

Retail NZ Association discon...

 
 
Nature Baby opens in Wellington  
 

Nature Baby opens in Wellington

 
 
Supporting SMEs: Visa launches innovative locator tool and support package  
 

Supporting SMEs: Visa launch...

 
 
Marketing in Lockdown? New e-mag acts as guide for the wider industries  
 

Marketing in Lockdown? New e...

 
 
Mastercard offers increased support for fraud and chargeback disputes  
 

Mastercard offers increased ...

 
 
 
 
 
Superette Takeaways: Ordering up innovation with Rickie Dee  
 

Superette Takeaways: Orderin...

 
 
Fixing gender inequality should be up to women right? Wrong. Men? Nope  
 

Fixing gender inequality sho...

 
 
New Zealand receives first of its kind investment scout programme  
 

New Zealand receives first o...

 
 
How technology saved the lockdown  
 

How technology saved the loc...

 
 
Supporting SMEs: Visa launches innovative locator tool and support package  
 

Supporting SMEs: Visa launch...

 
 
 
 
 
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