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  StopPress  

18 September 2020

 
 
Tell your story: Colenso BBDO highlight Spark’s latest revamp to Kupu app
 
 

Colenso BBDO and Spark have joined forces to launch ‘Kōrerotia Tō Kōrero – Tell Your Story’ campaign, which aims to inspire Kiwis to tell their own stories in te reo Māori through Spark’s app Kupu. Te Reo Māori translation app Kupu, launched in 2018, has recently undergone a revamp in time for te Reo Māori

 
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  News
 
  September 18, 2020
 
  Mollie Edwards
 
 
Nielsen report shows NZ Herald absolutely caning it
 
 

New figures from Nielsen’s August online ratings show that NZ Herald.co.nz is now New Zealand’s most popular digital news provider. Figures have shown monthly unique numbers for the NZ Heralds online portal hit 1,838,000 for the month of August 2020. NZ Herald News editor Murray Kirkness says the team are humbled at their most recent

 
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  News
 
  September 17, 2020
 
  StopPress Team
 
 
 
   
 
   
 
   
 
 
Porter Novelli announces new senior additions
 
 

Porter Novelli has announced today two new hires across the group agency account director and account director roles. Brad Pogson has moved to group account director, while Courtney Stayte returns as account director. Starting next week, Pogson will join the agency’s senior leadership team from his own business, Press Office, which he established in April.

 
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  News
 
  September 17, 2020
 
  StopPress Team
 
 
 
 
One two Toru: Three rebrands for te Reo Maori week
 
 

Jumping onboard to celebrate the week of te Reo Māori, MediaWorks’ Three has partnered with Te Māngai Pāho, to rename the platform to Toru from 14 September to 20 September. Three’s The AM Show, Newshub Live, and The Project will each include incredible initiatives and interviews that focus on the revitalisation of te Reo Māori

 
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  News
 
  September 15, 2020
 
  Mollie Edwards
 
 
 
 
Axis executive judges announced for 2021
 
 

The Comms Council have introduced the executive judging team for the 41st annual Axis Awards for 2021. The five presidents are Executive Design Director and Founding Partner of Special Group – Heath Lowe, Creative Director at Wunderman Thompson – Nina East, Creative Director at DDB – Christie Cooper, Shane Bradnick – CCO at TBWA, and

 
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  News
 
  September 16, 2020
 
  StopPress Team
 
 
 
 
 
 
   
 
   
 
 
 
 
 
When is an ad not an ad? Why the ASA’s ‘Making it clear when ads are ads’ has left Undertow Media with more questions than answers
 
 

After submitting our thoughts on the new ASA influencer guidelines applicable from this week, we have had numerous conversations around the breakout table and with clients about what the new, simplistic rules mean. PR agencies are known as the best route to engaging with influencers – and this is because we don’t need to pay

 
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  Opinion
 
  September 16, 2020
 
  Undertow Media
 
 
Man’s best friend: Black Hawk and The Works thank LanSAR dog teams
 
 

Dog food brand Black Hawk is shining a light on the lifesaving work carried out by LandSar specialist search and rescue dogs with their latest captivating campaign. Set in the idyllic Treble Cone ski resort, the 30 second TV spot focuses on the companionship between man and dog. Fed by Black Hawk’s range, the LandSar

 
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  News
 
  September 17, 2020
 
  Mollie Edwards
 
 
The Pitchblack and Part Time Rangers glow-up
 
 

Pitchblack Partners and Part Time Rangers have launched a special Brown Kiwi edition to encourage Kiwi conservation. At first glance the Brown Kiwi cans are standard to its other lines, but like real Kiwis, these drinks are nocturnal. The glow in the dark cans are limited, and have inspired people to hunt for the luminous

 
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  News
 
  September 17, 2020
 
  StopPress Team
 
 
Federation and ATEED celebrate Auckland culture
 
 

To celebrate our diverse culture in New Zealand, ATEED and Federation have team up to create the latest campaign for the upcoming Elemental ALK. Elemental ALK 2020 is set to happen this October, and to celebrate the great culture and cuisine of Auckland, Federation brought the news to life through a series of striking brand

 
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  News
 
  September 17, 2020
 
  StopPress Team
 
 
QMS launches platform Seedooh
 
 

In the growing age of OOH, it is becoming more important for advertisers to know their campaigns are hitting the right audience at the right time. In an effort to offer this reliability, QMS NZ has announced the launch of Seedooh, an independent reporting and verification platform. Angus Swainson, strategy director for outdoor says this

 
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  News
 
  September 16, 2020
 
  Courtney Devereux
 
 
Kīanga noa: Creatives common phrases turned te Reo
 
 

In celebration of te Reo Maori week, we thought we’d get involved and create a list of common phrases of familiarity to our industry creatives, translated into the beautiful te Reo language. ‘Let’s get a drink!’ – ‘Kia Tiki Inu’ ‘Last change I promise’ – ‘Huringa whakamutunga ka oati ahau’ ‘Can we see a final

 
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  News
 
  September 18, 2020
 
  Mollie Edwards
 
 
Fine and Fancy: Crave launches social campaign for Finery drinks
 
 

Crave has partnered up with Kiwi RTD brand Finery to launch a humorous campaign showcasing the premium canned cocktails and mocktails. Featuring two characters who are both exaggeratedly posh, the 15-second videos ridicule those who care too much for social status while simultaneously showcasing the product’s ingredients and benefits. Designed with a monochrome backdrop that

 
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  News
 
  September 18, 2020
 
  Mollie Edwards
 
 
 
 
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Tell your story: Colenso BBDO highlight Spark’s latest revamp to Kupu app  
 

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