|
|
|
|
When is an ad not an ad? Why the ASA’s ‘Making it clear when ads are ads’ has left Undertow Media with more questions than answers
|
|
|
|
After submitting our thoughts on the new ASA influencer guidelines applicable from this week, we have had numerous conversations around the breakout table and with clients about what the new, simplistic rules mean. PR agencies are known as the best route to engaging with influencers – and this is because we don’t need to pay
|
|
|
|
|
Man’s best friend: Black Hawk and The Works thank LanSAR dog teams
|
|
|
|
Dog food brand Black Hawk is shining a light on the lifesaving work carried out by LandSar specialist search and rescue dogs with their latest captivating campaign. Set in the idyllic Treble Cone ski resort, the 30 second TV spot focuses on the companionship between man and dog. Fed by Black Hawk’s range, the LandSar
|
|
|
|
|
The Pitchblack and Part Time Rangers glow-up
|
|
|
|
Pitchblack Partners and Part Time Rangers have launched a special Brown Kiwi edition to encourage Kiwi conservation. At first glance the Brown Kiwi cans are standard to its other lines, but like real Kiwis, these drinks are nocturnal. The glow in the dark cans are limited, and have inspired people to hunt for the luminous
|
|
|
|
|
Federation and ATEED celebrate Auckland culture
|
|
|
|
To celebrate our diverse culture in New Zealand, ATEED and Federation have team up to create the latest campaign for the upcoming Elemental ALK. Elemental ALK 2020 is set to happen this October, and to celebrate the great culture and cuisine of Auckland, Federation brought the news to life through a series of striking brand
|
|
|
|
|
QMS launches platform Seedooh
|
|
|
|
In the growing age of OOH, it is becoming more important for advertisers to know their campaigns are hitting the right audience at the right time. In an effort to offer this reliability, QMS NZ has announced the launch of Seedooh, an independent reporting and verification platform. Angus Swainson, strategy director for outdoor says this
|
|
|
|
|
Kīanga noa: Creatives common phrases turned te Reo
|
|
|
|
In celebration of te Reo Maori week, we thought we’d get involved and create a list of common phrases of familiarity to our industry creatives, translated into the beautiful te Reo language. ‘Let’s get a drink!’ – ‘Kia Tiki Inu’ ‘Last change I promise’ – ‘Huringa whakamutunga ka oati ahau’ ‘Can we see a final
|
|
|
|
|
Fine and Fancy: Crave launches social campaign for Finery drinks
|
|
|
|
Crave has partnered up with Kiwi RTD brand Finery to launch a humorous campaign showcasing the premium canned cocktails and mocktails. Featuring two characters who are both exaggeratedly posh, the 15-second videos ridicule those who care too much for social status while simultaneously showcasing the product’s ingredients and benefits. Designed with a monochrome backdrop that
|
|
|
|
|
|
|