Nine Entertainment Co buys Microsoft out of Mi9

  • Media
  • October 15, 2013
  • StopPress Team
Nine Entertainment Co buys Microsoft out of Mi9

Nine Entertainment Co recently announced it would take full control of Mi9 (ninemsn Pty Ltd), acquiring Microsoft's 50 percent share in the joint venture. However, Mi9 will keep representing Microsoft's suite of ad products under a long term strategic partnership.

“This agreement allows NEC to retain the key elements of our almost two decade strategic partnership with Microsoft," says Nine Entertainment Co's CEO David Gyngell. "It strengthens the platform for NEC’s growing digital video business."

The joint venture was established in 1997 as ninemsn and the combined online properties, including news.ninemsn.com.au, were viewed by up to 12 million each month in Australia, the companies say.

Nearly 400,000 downloaded Mi9 and Nine's second screen app Jump-in, they say. “Mi9 is a true leader in Australia’s digital marketplace and we’re confident in the company’s continued success,” said Axel Steinman, vice president for emerging markets at Microsoft Advertising.

Mark Britt will continue as CEO of Mi9. “Ninemsn and Mi9 have been a critical part of NEC’s digital business for many years," he said. "NEC has always been a fantastic shareholder, so this is business as usual for us."

In August Mi9 announced a deal to sell premium advertising on ESPN's websites, including espn.com, footytips.com.au, cricinfo.com, espnfc.com and espnf1.com.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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