As part of its work supporting media agencies to navigate Aotearoa’s audio landscape, The Radio Bureau has commissioned the first ever New Zealand version of The Infinite Dial, a long-running survey of digital media consumption undertaken by Edison Research. This year, for Radio Week 2022, proudly brought to you by TRB, StopPress delves into the findings of this research and examines what they mean for advertisers wanting to harness the power of audio.
Stoppress series
Strong NZ audio landscape offers advertisers greater opportunity
Given the high affinity Kiwis have for audio, especially radio & podcasts, there’s plenty opportunity for advertisers to reach engaged audiences.