There’s a high level of buzz around the demise of cookies – cookie-less tracking, 1st, 2nd 3rd and Zero-party data, identity resolution, omnichannel orchestration tech, the open web, trust and transparency, and more. And it seems (media) buyers are concerned that their stakeholders and clients don’t fully understand the ramifications. StopPress talks to a range of experts, to help us, and our audience, unravel and get our heads around the tech talk and jargon, to understand how marketers will need to make their messaging more personalised in a time of increasing privacy concerns in 2021 and into the future.
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Crumbling cookies and the challenges of personalisation and remarketing
As third-party cookies slowly become a thing of the past, StopPress chats to one of the country’s largest digital publishers, NZME, about their data strategy, remarketing…