Trident launches phase two of brand campaign on TV and digital

Trident is launching phase two of its brand campaign this month, following the success of phase one which ran in time for the Chinese Lunar New Year earlier this year.

Senior brand manager at Hutchinsons, Kathryn Bardak says, “After a successful summer out of home campaign, Trident is now moving to TV and digital with our Masterbrand creatives, these have been well received by Trident consumers and already moved brand metrics positively. We are excited to see this creative come to life, and the team at The Enthusiasts have made an excellent transition from the static to video, building in further brand essence and clear communication.

“This new campaign is helping us to realise the vision of building the brand to be the go-to authentic Asian brand for New Zealand’s shoppers, continuing to add NPD that gives an authentic cooking experience or snacking options, meeting current consumer needs.”

The Enthusiasts strategy partner Martin Yeoman says, “Through an extensive outdoor campaign over summer we established the idea that Trident serves up the flavour and flair of Asia in a flash.”

Jamie Hitchcock, Creative Partner, The Enthusiasts adds, “We’ve now taken that idea and added movement and sound to really bring them to life. Trident finds inspiration from all over Asia and we wanted the energy, spontaneity, deliciousness and sensory overload of the region to come through.”