The Effie Awards Aotearoa are now open for entry!
Sponsored by TVNZ, the awards are held in more than 55 countries and are known as the gold standard for advertising effectiveness.
“We welcome entries that help us prove the ongoing effectiveness of creative advertising, whether they are from big brands who have entered before, or small entrants for whom Effie is new,” says Murray Streets, the appointed convenor of judges.
“It’s an opportunity to tell your story of success, and share best practice with marketers looking for examples that light the path to effectiveness.”
Streets takes on the convenor of judging duties this year. He is no stranger to effectiveness awards, having been chief strategy officer at FCB and Saatchi & Saatchi and managing director of dentsu Creative.
Now leading his own business, Filament, Streets is looking forward to leading the judging for Effie Aotearoa.
“Demonstrating the effectiveness of our industry’s work is more critical than ever,” says Streets.
“As our economy and society seek to grow and change for the better, so in turn are the ways in which advertising and marketing evolve to achieve success.”
The awards are now open, with Early Bird entry deadlines on Tuesday July 22.
