News
Entries open for the YouTube NZ Marketing Awards 2025
After a triumphant awards event last year, NZ Marketing magazine and the NZ Marketing Association are thrilled to continue its partnership with YouTube.
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StopPress Team
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News
Special’s Export Ultra campaign tops Axis Awards finalist tally
Featuring rapper Vanilla Ice, the campaign was designed to help prevent Kiwis from accidentally blowing up their beers after leaving them in the freezer.
Movings & Shakings
Luke Farmer joins Bastion Shine leadership team
Industry heavyweight Luke Farmer has been brought onboard to ‘pilot’ the prestigious Air New Zealand account for Bastion Shine.
News
Hell Pizza launches new brand platform ‘Worth going to Hell for’ via Yarn
The campaign introduces an unconventional lead: a ventriloquist puppet with a daring message—that some things in life are ‘worth going to Hell for.’”
Movings & Shakings
LUMO expands sales team with three new hires
New Zealand DOOH operator LUMO has strengthened its sales team with three new hires as the company continues its momentum in the New Zealand market.
News
OOHMAA announces 2024 winners of The Speccies
OOHMAA is excited to celebrate the campaigns that made their mark and were awarded as 2024 Category winners and the Grand Prix champion.
News
Fisher Funds has Special Reasons to celebrate in 2025
Fisher Funds has appointed Special as its creative agency, and Reason as its media and performance marketing partner after a competitive pitch.
News
Papāmoa takes the crown of Choicest Suburb in Aotearoa
Trade Me Property has crowned beachside suburb Pāpāmoa as the ‘Choicest Suburb’ in its inaugural ‘People’s Choicest’ Awards.
News
Burger on the dancefloor: Spark celebrates free data for Spotify music with exclusive event
Spark is giving music lovers something to celebrate with the launch of free data for Spotify music for customers on Pay Monthly mobile plans*.
Movings & Shakings
PHD Aotearoa’s new senior leadership team appointments
Omnicom Media Group agency PHD Aotearoa has promoted Creative Integration Lead Amanda Palenski to Managing Director, effectively immediately.
News
Secret Sounds Connect rebrand new chapter in agency’s evolution
Live Nation’s ‘Secret Sounds Connect’ has rebranded to ‘Connect by Live Nation’, highlighting its integration within the Live Nation Entertainment business.
Campaigns
EssenceMediacom’s should’ve gone to Specsavers moment with new OOH ad
Specsavers is back with a new ad popping up on Ponsonby Road in Auckland – the twist? Only a fraction of the large-scale billboard is visible to passers-by.
News
Publicis Groupe acquires identity solution Lotame
Publicis Groupe has announced it has entered into an agreement to acquire independent identity solution Lotame, in an update on its AI strategy presented by Arthur Sadoun.
News
B Corp Month campaign shines spotlight on Kiwi businesses doing good for people and the planet
In its latest campaign for B Corp Month, B Lab Australian and Aotearoa New Zealand is shining a spotlight on the wave of purpose-driven businesses.
Movings & Shakings
TBWA\Sydney announces new Head of Strategy
Josh Taylor Dadds, formerly Group Strategy Director at Special New Zealand, is moving across the Tasman to take up the Head of Strategy role with TBWA\Sydney.
News
Stats Perform partners with Sky NZ for greater match insights
Global sports data and AI company Stats Perform has announced a new partnership to bring advanced stats and live AI insights to Sky New Zealand’s rugby broadcasts.
News
Vanilla Ice is back in the top spot after beer campaign recognised by Best Ads
‘Ice Ice Baby’ hit number one in the world back in 1990, and now Vanilla Ice is back at number one with the Export Ultra Cold Call Back Service on BestAds.com.
News
Hawke’s Bay Hawks and Big Barrel celebrate the start of long-term collaboration
Basketball team the Hawke’s Bay Hawks are proud to announce Big Barrel as its official naming rights partner, the start of a long-term collaboration.
News
Stuff finalist in five categories at 2025 INMA Global Media Awards
Innovations in AI, unique campaign marketing and subscriber initiatives have seen Stuff Group nominated in five categories at the 2025 INMA Global Media Awards.
News
TBWA\NZ invites ‘Food Critics’ for new food waste campaign
TBWA\NZ has brought food waste to life – quite literally – by turning neglected ingredients into brutally honest food critics.
News
VMO brings social outdoors with Social Journeys
VMO has partnered with creative automation company Nova to enable brands to adapt their existing social campaign creative for VMO’s screen network.
News
Clemenger BBDO’s Fee Speech campaign for International Women’s Day
Clemenger BBDO and Less than 10% F*ck That are taking a stand this International Women’s Day to stop free speech with a new campaign, Fee Speech.
Movings & Shakings
Unilever New Zealand appoints three new senior leaders
Unilever New Zealand – maker of household brands including Persil, Rexona, Dove, Continental, and Streets ice creams – is welcoming new senior leaders.
News
OOHMAA reveals Q4 winners of The Speccies
OOHMAA has announced the Q4 winners of The Speccies, shining a spotlight and celebrating the very best in Aotearoa’s out of home advertising.
News
Pharmacy partnership with Uber Eats saves Kiwis from awkward shopping moments
Unichem and Life Pharmacy have teamed up with Uber Eats to save New Zealanders from the awkward moments of pharmacy shopping.
News
KFC’s Zing Air takes to the sky for the first time
Over the weekend, the first flight of KFC’s Zing Air took off with a group of Kiwis to watch the Blues take on the Hurricanes at Sky Stadium.
Campaigns
Macca’s NZ celebrates community connections
Macca’s NZ is shining a spotlight on the special connection Kiwis have with their local McDonalds restaurants.
News
The Spinoff’s three part podcast to analyse NZ media
The Spinoff’s media analysis podcast The Fold has released the first episode of a three-part series on the country’s ‘Big Three’ media giants: NZME, TVNZ, and Sky.
News
Shortlist announced for 2025 IHAC Awards
After receiving triple the number of entries than last year, the In-house Agency Council has announced its shortlist for the 2025 IHAC Awards.
Movings & Shakings
Daylight welcomes new Art Director
Daylight is welcoming Conal Wilson to its growing creative department as Art Director to work on projects with global and local partners.