Recently I attended a presentation from a local analyst/commentator on the state of the media industry in this country. His contention, backed up by a significant…
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Paul Head, chief executive of the Communications Council, has to say.
For some, a pitch is the most efficient method of choosing an agency partner. For others, it’s an overly expensive, time-consuming beauty parade. CAANZ has conducted two surveys to see how local agencies view the pitching process. And the results show there’s plenty of room for improvement, says chief executive Paul Head.
Marketing isn’t evil, says Paul Head, and, despite some who think otherwise, the industry takes its responsibility around advertising to children very seriously.
In a recent column in NZ Marketing (and again in StopPress) John Baker expressed some opinions on the recent launch of Standard Media Index (SMI) in New Zealand and on media agencies in general. Paul Head, the chief executive of CAANZ, responds to some of the specific comments on behalf of its member media agencies.
The advertising industry has its fair share of detractors. But research shows its contribution is overwhelmingly positive, writes CAANZ chief executive Paul Head.