ThinkTV and TRA’s bi-monthly viewer-led research has announced the top 10 viewer favourite ads on TV. Sky Sport’s ‘Life needs more sport’ fittingly came out on top for the…
ThinkTV and TRA’s bi-monthly viewer-led research has announced the top 10 viewer favourite ads on TV. Fittingly, Festive Fibs took the top spot, while Lotto continues…
Dogs, donkeys and dancing feature in New Zealanders favourite ads, identified in ThinkTV and TRA’s bi-monthly viewer-led research to uncover the top 10 ads on TV.…
“I never thought of myself as ‘Asian’ until I moved to New Zealand, I’m not Asian, I’m Chinese, and I’m not just Chinese, I’m Shanghainese.”
These words from a Chinese, sorry, Shanghainese person I interviewed helped me realise how foolishly blunt New Zealand marketers are being when they say they want to target ‘the Asian population’.