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AWF saves ass, but not face
Victor Hugo said “puns are the droppings of soaring wits”. But while it could be said the new ad from New Zealand labour provider Allied Work Force fits the first half of that quote, it’s doubtful it could be included it in the latter.
http://www.youtube.com/watch?v=az3dXVVrf7I
Conceived by the now defunct Publicis Mojo and directed by 8com’s Andy Morton, the action movie parody certainly gives ANZ’s cricket spot a run for its money in the cringe stakes.
“I thought it was a great opportunity to ply my hand at some serious, straight down the line drama,” Morton said in a release.
Credits
Creative agency: Publicis Mojo Auckland
Production company: 8com
Director: Andy Morton
Agency producer: Liz Garneau
Producer: Kate Millington
DOP: Andrew Stroud
Editor: Dan Kircher
Casting: Catch Casting
VFX Supervisor: Bruce Carter
Post Production: Toybox
