The complexity of implementing joined up communication programmes through marketing automation platforms is not for the faint hearted. Universal Homes turned to Quantum Jump to help create customer journeys and creative templates for a wide range of customer experiences.
Lead nurture programmes, home build status updates, site release and new home listings, and many more creative elements and journeys have been brought to life and set up to create an enhanced experience for people connecting with, or ultimately buying from, Universal Homes.
“At Universal Homes we’re all about creating great customer experiences as we help Aucklanders find homes in modern communities where they can thrive” commented Head of Marketing, PJ Morris. “Part of doing this is elevating how we communicate with people who are interested in buying a Universal Home, and then the whole process while houses are under construction and even after move-in. We identified that generally speaking, this is something our industry can do better.”
“We turned to Quantum Jump to help as they have both fantastic insight into how these platforms work and how to create great customer journeys, but also their creative has really elevated what could easily be quite functional or repetitive communications” further commented Morris.
“It’s been a really neat project creating these end to end journeys, the complexity of content blocks and creative templates, for different housing developments. They celebrate the vibrancy of the local area and Auckland, as well as the homes and the features and benefits” said Ben Goodale, CEO of Quantum Jump. “This feels very new in category, and it’s been great seeing the first iterations in market and getting great clicks and engagement”.
Credits
Universal Homes
Head of Marketing – PJ Morris
Marketing Executive – Tania Vela
Quantum Jump
Creative Director – Wayne Pick
Creative Director – Drew Ayers
Digital Developer – Justin Biddle
Project Manager – Emma Rogers
ECO – Ben Goodale
