Havas Red Australia is now the PR, social and influencer agency for global smart home robotics company Ecovacs across Australia and New Zealand. The appointment comes after a competitive pitch process.
The partnership will see Havas Red deliver integrated communications spanning PR, influencer, content creation, social media and experiential activations. The focus will be on elevating Ecovacs’ brand presence and connecting with consumers.
As households on both sides of the Tasman embrace smart home technology, Ecovacs is a pioneer in domestic robots. The company says it delivers “innovative indoor and outdoor products that simplify everyday life”.
A true innovator
Havas Red will focus on driving ongoing media engagement to tell the brand’s story across lifestyle, technology and home verticals. It will also create and execute influencer and social media campaigns to connect with new audiences. Impactful launch events for media and consumers that generate excitement around the brand’s latest products are also in the plan.
“Ecovacs is a true innovator in the smart home robotics space. We’re excited to help them deepen their connection with Australian and New Zealand consumers,” says Havas Red Australia managing partner consumer & brand Laura Cario.
“Our integrated approach across PR, social and influencer will ensure Ecovacs’ message resonates with local audiences. And positions the brand as the go-to choice for households looking to embrace smarter living.”
“We’re thrilled to partner with Havas Red as we continue to grow our presence in Australia and New Zealand,” says Ecovacs Robotics head of marketing for APJ Fiona Tao. “Their deep understanding of the local market, combined with their expertise across earned, social and influencer channels, makes them the ideal partner to help us connect with consumers and showcase how Ecovacs products can make life easier.”
