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Omncom Media NZ welcomes new head of social
Aleisha Ross is returning to Omnicom Media to lead its social offering.
Omnicom Media New Zealand has appointed Aleisha Ross as head of social across its content practice.
Ross takes up the role on July 27 and will lead the evolution of OM New Zealand’s social offering, drive social-first innovation and strengthen creator and platform partnerships.
She will also support the team of social specialists to deliver culturally connected strategies that help clients build relevance, engagement and brand growth in an increasingly dynamic media landscape.
A return to Omnicom Media
Ross’ appointment marks a return to Omnicom Media, having previously worked at PHD Aotearoa earlier in her career.
She rejoins the business following several years in Sydney, where she held senior social strategy roles across leading agency groups, including Omnicom Media and Publicis Groupe. Most recently, she played a key role in launching Influential Australia, Publicis Groupe’s specialist social and creator agency. During her tenure, she led social strategy across the group’s media and creative clients, helped secure major new business wins, and contributed to the agency’s rapid growth and success.
OM Content managing director Angela Spain says: “With the rise of the creator economy, social as we know it continues to evolve, not only securing more eyeballs and reach, but importantly building communities where brands can connect directly with their customers for longer term benefit. Aleisha brings deep social expertise to achieve just that, with a track record in driving measurable business results for clients.”
Building brands in social
Ross has built a reputation for helping brands win in social by identifying and leveraging the conversations, communities and subcultures that shape what people watch, share and engage with. Her expertise spans social strategy, creator marketing, content production, integrated campaigns and agency growth, underpinned by a strong track record of building high-performing teams and enduring client partnerships.
She joins with a clear vision for the future. “I’ve seen the industry shift towards a social first approach here in Australia, and I’ve seen firsthand the impact that comes from building brands in social.
“I’m excited to bring that experience back to Omnicom Media and join a team that’s already redefining the role that social plays in business growth. I’m looking forward to helping clients navigate the convergence of social, creators, commerce and culture, strategically moving beyond reach and engagement to deliver measurable commercial impact. The future belongs to brands that can earn attention, inspire participation and build communities and I’m excited to lead that next chapter.”
