Conversion Marketing launches multi-channel content service

New Zealand based marketing agency Conversion Marketing has launched a new multi-channel content creation service.

The service brings strategy, production and delivery into one aligned team. It helps businesses move away from fragmented, expensive, one-off asset creation toward structured content systems.

Developed by Emily Henderson and Amanda Bradley, the service reflects their experience working at the intersection of performance marketing, paid media and brand growth.

Through this work, they have observed that content is often created without consideration of how it would perform once live. This limits both its effectiveness and usable lifespan. 

Simplify that process

“We kept seeing the same pattern,” says Henderson. “Clients wanted content that genuinely supported performance but production was often fragmented, created without the integration of contextual signals and difficult to scale. Because we work with paid media we see which creative assets perform once they are live and where traditional content models fall short.”

The service creates evergreen content aligned with how platforms analyse and deliver creative. It also defines clear content pillars and frameworks that work across paid and organic channels.

“For many businesses, managing multiple contractors and in-house teams across strategy, production and delivery creates unnecessary complexity,” says Bradley. “Our goal is to simplify that process and leave clients with content that can generate sustainable ROI and can be used beyond a single campaign.”

The service has already been trialled with clients including Showerdome. Early feedback has highlighted improved efficiency, clearer alignment and stronger cohesion across channels.

Clients are left with cost effective and structured content systems that they can build on over time, says Conversion Marketing.