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Coast’s Feel Good 500 returns with real-time digital countdown
This June, Coast FM is bringing back its annual Feel Good 500, a listener-voted countdown of the top 500 feel-good songs of all time.
From 9am to 6pm each weekday from June 2 to 6, the countdown will air across Coast’s terrestrial and digital audio channels.
Digital billboards in Auckland and online display ads nationwide will also display the song currently playing and its position in the countdown.
A multi-sensory brand experience
The campaign uses a marketing automation platform from Adtrek to create a seamless, interactive experience for music lovers across the country.
“Having real-time billboards really complements what we do on air with the Feel Good 500, making it a multi-sensory brand experience,” says David Brice, Coast content director.
“Having the synchronised visual-audio experience builds anticipation and prompts drivers to tune in immediately.
“I’m sure our loyal listeners will be looking forward to another year of the Coast Feel Good 500 – we’re looking forward to their feedback and engagement,” Brice adds.
Beat the humdrum with good vibes
Coast breakfast show host Toni Street says: “Coast’s Feel Good 500 is one of the biggest highlights on our calendar. As we hit the winter months, this is a wonderful way to beat the humdrum with some super uplifting feel-good tunes.”
Last year’s countdown was topped by classics like Queen’s Bohemian Rhapsody. Street has shared her personal top three picks this year:
- Until I Found You – Stephen Sanchez
- Dancing Through Life – Jonathan Bailey & Ariana Grande (from Wicked)
- (What a) Wonderful World – Sam Cooke
