Blaming the parents for obesity

A new anti-obesity campaign released by Children’s Healthcare of Atlanta has gone nuts on the internet for its portrayal of a pair of parents driving their child to an early grave by enabling his poor eating habits. The spot, shot in reverse chronology, moves from a scene of the son in the hospital through various key events that link to the moment. As the narrative progresses, it soon becomes evident that the parents have been integrally involved in not only creating the son’s bad eating habits but also in facilitating them.