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CentrePort launches new website built by Somar Digital
Somar Digital has designed and built the new website for CentrePort Wellington, which is known for being the busiest port in New Zealand in terms of ship movements.
The website aims to provide a best-practice platform that delivers details about the port’s facilities and services, as well as tracking information on shipping movements and cargo.
“We are proud to have partnered with CentrePort on this project and believe the new website will be an invaluable tool in supporting their customers’ businesses,” Somar Digital CEO Fiona Reid says.
As part of the website redesign, Somar Digital completed a UX Research phase to better understand the users of the previous website and inform the redesign through their findings. The research included one-on-one interviews to capture deeper insights into specific customer segments or scenarios. The findings helped to uncover the user’s interaction with the previous site, what was missing, and what could be improved. This information was used to tailor the new site to both external users and CentrePort employees, ensuring it was user-friendly for all.
The new website offers a Centric Web Portal, which provides a detailed and up-to-date way to view shipping, track cargo, or pre-advise export containers. Customers can also use the “Track My Ship” feature to search for a particular ship or see what’s in berth. Furthermore, the website provides real-time information about harbour weather conditions, including wind speed and tide levels, through the Wellington Harbour Weather feature.
With the new website, CentrePort aims to better connect with its customers and communicate its story and the revamped organisation and structure of the new site (information architecture) is designed to make it easier for users to find what they are looking for.
