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The Goat Farm launches big campaign for tiny house maker
Vaughn Davis and Te Radar en-route to Te Puke.
Brand agency The Goat Farm, and media agency Sneakers Media, have recently introduced a fresh nationwide campaign for HouseMe, a manufacturer of tiny homes, across various platforms such as television, video on demand, radio, and digital media.
The hero TV spot is fronted by national treasure Te Radar and was shot both inside HouseMe’s enormous Takanini factory and on location in Te Puke. (With 4500 or so homes, Te Puke is famous for matching HouseMe’s production tally as well as for its kiwifruit.)
HouseMe National Sales and Marketing Manager Bryce Glover says the campaign hits all the right notes. “We wanted people to know that we’re a big player, we make great houses and that people can trust us.” he says. “It’s clearly worked, with the media and creative approach leading to a huge jump in leads in the week since the campaign has gone live.”
TGF creative director Vaughn Davis says working with Te Radar was a highlight. “I heard his voice in my head from when the script was first written,” he says. “The final result confirmed he was the ideal choice for the brand.”
HouseMe
National Sales and Marketing Manager Bryce Glover
TGF
Creative director Vaughn Davis
Business director Tim Dixon
Digital artist Alana Howitt
Sneakers Media
Managing Partner Elaine Gibbons
Managing Partner David Parker
Spoon TV
Director Daryl Spooner
Producer Natalye Spooner
