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Subway launches BIGGER-ER, bolder campaign
Subway New Zealand has recently unveiled a daring marketing initiative “BIGGER-ER,” which has left Kiwis pondering why they ever opted for burgers in the first place.
Despite a gloomy economic environment marked by inflation, increased interest rates, and reduced discretionary spending, Subway’s innovative campaign demonstrates that not everything comes at a higher cost, especially not its Footlong sandwiches, providing consumers with some much-needed relief.
Subway ANZ Head of Marketing, Rodica Titeica says: “With cost-of-living pressures increasing, we know just how important ‘value for money’. That’s why the iconic Subway Footlong continues to represent indisputable value that is not only convenient but also a guilt-free, better-for-you food option.”
To do this, Subway has launched a series of bold assets positioning the Footlong beside some well-known burgers in the Quick Service Restaurant (QSR) market to demonstrate the size comparison.
While a picture says a thousand words, the humorous creatives scream just a few, “We are BIG”.
To bring the items to life, comedy duo and icons in their own right, Hamish Blake and Andy Lee play the voices of the products in what will be their first ever QSR partnership.
While both products look equally delicious, the campaign highlights another important factor, the bang for buck appeal of the Subway Footlong.
The Subway BIGGER-ER campaign will roll out across TV, mischievous OOH locations and on Spotify.
