With 34 percent of 18- to 24-years-olds not enrolled to vote, Vice, JWT and Heyday have teamed up to gamify politics in a bid to get the country’s youth to the polls.
Marketing, advertising & media intelligence
Global youth media company Vice is set to expand its sub-brand Viceland in the local market in partnership with Sky. And in an effort to engage with audiences, it's inviting Kiwis to call in and say anything that pops into their minds.
Industry happenings at Vice, MediaWorks, Marketo, GrownUps and KPEX.
MediaWorks’ decision this week to review 3D was, much like in the case of Campbell Live, met with a unanimous groan across the industry, as another sign that journalism isn’t commercially viable. But this isn't entirely true. Current affairs reporting has a future, but the way it's presented might need to change.
Back in 1994, a “punk zine” called Vice was launched in Montreal. 20 years later it has offices in over 30 countries and it has expanded into a global youth-focused media company that runs a range of magazines and websites, a music label, a film-making arm, a TV show, a news outfit and an ad agency. And, because it has been able to attract the tough to reach millennial market, brands are increasingly looking for some of its magic dust. We chat with Melbourne-based director Myki Slonim about Vice Media's strategy, how brands can get past young people's sophisticated bullshit detectors and how the company is faring in this part of the world.
British fashion and lifestyle magazine i-D has launched its online presence in New Zealand at i-D.co and it's tapping into a few tricks of its parent company Vice to appeal to the beautiful people—and to get brands involved.
To launch the new Mini Hatch in New Zealand, Goodbye Pork Pie got an upgrade courtesy of DDB and director Matt Murphy. And in Australia, it tried to impress the cool, creative kids by creating a unique Mini-inspired interactive dancefloor.
Did you know that since 2011, traffic accidents have increased by 300% in China? A big reason for this is that pedestrians listening to music are drowning out ambient noise and getting run over. Thankfully Saatchi & Saatchi and VICE have come up with a clever little solution.
Vice has gained a reputation as an arbiter of cool, with its gonzo reporting, its humorous and fiercely sarcastic opinion pieces and its focus on bacchanalian excess. Plenty of brands looking to ride on these youthful, alternative coat-tails are employing their services through native advertising and branded content. And its stories have also inspired a brilliant fake Twitter account @Vice_Is_Hip.
We wrote about Beck's and Shine's Edison-inspired beer bottle last week. And now there's a making-of video created by magazine/media company Vice that shows the whole, very involved process.