Goodbye Pork Pie is to Mini in New Zealand as The Italian Job is to Mini in Europe. So, to drum up some interest in the new Mini Hatch in this part of the world, Mini, DDB and director Matt Murphy—the son of the original film’s director Geoff Murphy—set out on a mission to remake a classic scene from the movie. And the final clip premiered this week.
To launch its new Hatch, Mini New Zealand recently embarked on a mission to bring a slice of Kiwi cinema history back to life. And after asking Kiwis to show their true Blondini colours, participate in a few challenges and compete to win a place in the passenger seat during the reshooting of Goodbye Pork Pie’s classic chase scene around Lake Hawea, it’s now moved on to the second phase of the campaign and released some behind-the-scenes footage of the shoot.
We’ve seen some pretty creative ideas used to increase pet adoptions and gather donations in New Zealand in recent years, with Colenso’s Doggelganger and Donation Glasses standing out in that regard. And now DraftFCB and Mini have joined the furry fray with a so crazy it just might work campaign for the SPCA that will see Porter, a 10 month old Beardie Cross from SPCA Auckland, attempt to drive a car live on TV.