Everything that analysts predict will happen to Sky in the local market has already happened to its counterpart in London—and things are still going swimmingly across the pond. Sam Aldred questions whether local predictions of the impending demise of Sky are a little overstated.
Marketing, advertising & media intelligence
Receptive.tv director Sam Aldred reckons that the growing prominence of live video on social feeds will play an important role in defining the future of broadcast television (despite all the controversies concerning extreme footage).
Receptive TV's Sam Aldred looks at what the Commerce Commission's decision could potentially mean for the two businesses.
Receptive.tv director Sam Aldred takes a look at the rise of global entities and finds that Sky might be picking a fight with the wrong organisations.
With Vodafone and Sky in talks over a merger, which would result in a multi-faceted content giant, Receptive.tv's Sam Aldred suggests a quiet panic and a regroup for the rest of New Zealand media.
Following the Joseph Parker fight, and the illegal streaming that came with it, should rights holders be taking action against the offenders? Receptive.tv director Sam Aldred doesn't think this is a great idea.