articles tagged 'Positively Wellington'

Positively Wellington Tourism campaign shows Aussie entrepreneurs inspired by the capital

  • Advertising
  • November 18, 2015
  • StopPress Team
Positively Wellington Tourism campaign shows Aussie entrepreneurs inspired by the capital

Wellington Tourism is trying to catch the attention of Australians in Sydney and Melbourne through a new online campaign that features several well-known Aussie business people experiencing what the capital city has to offer. Developed in partnership by Tourism New Zealand, Positively Wellington Tourism (PWT) and Destination Marlborough, the three-part 'Inspired by Wellington' campaign, which was executed by Whybin\TBWA Sydney, is currently being rolled out via the Wellington Tourism website.

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Wellington beats everyone on a good day

  • Advertising
  • April 3, 2012
  • StopPress Team
Wellington beats everyone on a good day

Wellington is pretty proud of itself. And rightly so. But in a nod to its incessant capitalisation of things–and also to April Fool's—the Positively Wellington Tourism folk decided to laugh at its own expense and the expense of some of its regional rivals by claiming a few more titles.

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