The cover story in the latest NZ Marketing discusses ANZ Group's mission to win the hearts and minds of New Zealanders and mitigate the effects of inevitably sending the well-liked National Bank brand to the glue factory. It's one mother of a marketing challenge. And the financial vultures are circling. But ANZ, a brand that's long been at or near the bottom on the customer service/satisfaction league tables when compared to its competitors, is doing everything in its power to better connect with Kiwis by spending up large on above the line advertising, dropping rates, supporting communities, raising funds and snapping up a host of high-profile sponsorships. And it's added another big one to the list by announcing a three-year deal with the New Zealand Olympic Committee.