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People’s Choice: how Westpac and DDB added some humour to the banking landscape
After almost 1,000 votes, the entertaining fish out of water tale that aims to show that Westpac has ways of helping customers into their own house has taken out the StopPress/MediaWorks People’s Choice Award. Micheal Healy, Westpac’s portfolio director — brand and marketing, takes us through the thinking behind it.