The finalists of this year’s TVNZ-NZ Marketing Awards have been announced after a record number of entries were received. It won’t be long until champagne-filled glasses will once again be clinked together at the Langham, celebrating the best of marketing over the past year.
Marketing, advertising & media intelligence
Big Communications already has a solid list of Auckland-centric clients on its roster, such as ATEED, Auckland Rugby, Barfoot & Thompson and The Blues. And it's added another one to that list: The Langham Auckland.
As you wind down and get set for your two days off ahead of the next week, spare a thought for Colenso BBDO’s copywriter Simon Vicars. The poor bloke was sitting in an airport lounge when we called him, getting ready to wing his way to Fiji for a week’s “work”. Then we had to break the news Colenso BBDO had won the May round of The Glossies with 34 percent of the votes for its ‘Idiot’ print ad in NZ Rugby World. ‘Idiot’, part of DB Export Dry’s ‘The Wine is Over’ campaign, put itself a fare distance ahead of its closest rivals. Bettle’s Langham ad, featured in New Idea, placed second with 22 percent of votes while BCG2’s effort for Audi in Metro earned it third place with a 16 percent share of votes.
MediaWorks' Hal Crawford on the death of quality journalism, making money from news and standing out on social media
Guy Cousins swaps SparkPHD for Naked, Yahoo! promotes two of its own, Rachel Broadmore swaps five-star for financial services, Ian Finch presides over New Zealand's patent attourneys, Margaret Zabel takes the reins at The Communications Council in Oz and Renee Bushby changes tack.