Did you walk into the office this morning wishing you were anywhere but there? DairyNZ can transport you to a Waikato farm through a live broadcast of its paddocks and streams designed to clean up the image of farmers being polluters of New Zealand’s waterways.
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Milking it: new Dairy NZ commercial goes global
Twelve days, three countries, several stomach bugs, one sand-burned foot, sweaty pits and an encounter with Indian riot police aren’t events you’d usually associate with a TVC about New Zealand’s dairy industry. But the new spot for Dairy NZ, which chronicles the epic journey of an agrarian Kiwi warrior riding his trusty steed around the world, included all these things. And plenty more by the sounds of it.
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Newbies head to the dairy, Shine sets up a bank account
Relatively new addition to the Kiwi media scene Naked Communications and new indie ad agency Josh&Jamie have won part of the DairyNZ business after joining forces for a competitive pitch. And Shine managed to snatch the RaboPlus account from Ogilvy.