articles tagged 'Colleen Ryan'

Trump shy: why the polls missed the Republican voters

  • Data
  • November 11, 2016
  • Erin McKenzie
Trump shy: why the polls missed the Republican voters

With Leicester City winning the Premier League, The Chicago Cubs winning the World Series and now Donald Trump winning the US election, it's been a year of unpredictable results. So why is it that researchers and pollsters are so bad at predicting what will happen? We do a bit of soul searching with a group of New Zealand researchers.

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The power of being a verb

  • Opinion
  • September 23, 2016
  • Colleen Ryan
The power of being a verb

We Uber, we Facebook, we Google, we Airbnb. So, TRA’s Colleen Ryan looks at whether the real test for branding success lies in a business becoming a verb.

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Movings/Shakings: 27 June

  • movingsshakings
  • June 27, 2012
  • StopPress Team
Movings/Shakings: 27 June

The Research Agency welcomes an international research heavyweight, Eleven\PR snatches a couple from PPR, Ambient Group ramps up its experiential and talent offering, Firebrand does some of its own recruiting, Rob Fyfe wraps up warm with Icebreaker, Komli NZ wins, In Motion Post gets a slice of Bunnings, JOOB announces one of its regional big dogs and a couple of Auckland dining hotspots get some international attention.

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