articles tagged 'Antonia Mann'

Human-centric numbers: there's more to business than making money

  • Voices
  • September 11, 2017
  • Antonia Mann
Human-centric numbers: there's more to business than making money
(image source: Wikimedia Commons)

At a time when consumers ask more of the businesses, TRA's Antonia Mann argues that financial prosperity alone is no longer the only measure of commercial success. Increasingly, consumers want to know where their goods are coming from.

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Authentic empathy – is there any other type?

  • Opinion
  • April 3, 2017
  • Antonia Mann
Authentic empathy – is there any other type?

We thought we were getting pretty good at empathy but 2016 showed us that we have a lot to work on. The shock of Brexit, Trump and similar events around the world suggest that we have been perhaps a bit selfish and selective in how, when and with whom we are empathetic. 2017 sees a ramped-up call for empathy – it’s now more important than ever. But it needs to be empathy that is authentic, humble and self- aware.

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Frances Valintine on why New Zealand businesses aren’t innovative and what they need to do about it

  • Voices
  • March 22, 2017
  • Antonia Mann
Frances Valintine on why New Zealand businesses aren’t innovative and what they need to do about it
Frances Valintine

TRA cultural strategist Antonia Mann reflects on Frances Valintine's talk at TRA’s recent Mindframe Breakfast and the importance of being future-focused when it comes to innovation.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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StopPress Podcasts
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Spice Up Your Life: TRA gives the popular girl group a 2016 remake

  • Opinion
  • August 22, 2016
  • Antonia Mann
Spice Up Your Life: TRA gives the popular girl group a 2016 remake

To mark the Spice Girls' 20th Anniversary, TRA strategist Antonia Mann has renamed the group's members according to today's cultural trends. Audacious Spice, Spice the Creator and Snap Spice make the list.

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