At a time when consumers ask more of the businesses, TRA's Antonia Mann argues that financial prosperity alone is no longer the only measure of commercial success. Increasingly, consumers want to know where their goods are coming from.
Marketing, advertising & media intelligence
We thought we were getting pretty good at empathy but 2016 showed us that we have a lot to work on. The shock of Brexit, Trump and similar events around the world suggest that we have been perhaps a bit selfish and selective in how, when and with whom we are empathetic. 2017 sees a ramped-up call for empathy – it’s now more important than ever. But it needs to be empathy that is authentic, humble and self- aware.
TRA cultural strategist Antonia Mann reflects on Frances Valintine's talk at TRA’s recent Mindframe Breakfast and the importance of being future-focused when it comes to innovation.
To mark the Spice Girls' 20th Anniversary, TRA strategist Antonia Mann has renamed the group's members according to today's cultural trends. Audacious Spice, Spice the Creator and Snap Spice make the list.