London-based Wieden + Kennedy combined a trifecta of advertising superpowers in the form of an adorable girl, a viral-worthy cat and a fist-pumping rock anthem from the 1980s. And in doing so, they’ve created the type of ad that most would be keen to be a part of – which is convenient, because that’s exactly what they are inviting viewers to do.
Rather than just creating an entertaining TVC and hoping that it goes viral, the innovative creatives at Wieden have also created a web app that allows viewers to upload a picture of themselves and become part of the action.
A few of us in the office gave it a shot, and the results were delightfully creepy.
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