Rather than simply blast trailer after trailer at the public and potentially ruin the surprise, the team behind Blade Runner 2049 has developed a six-minute prequel to whet the audience's appetite for what's to come. Starring Jared Leto, the unnerving clip showcases the aesthetic of the film, a little backstory and some outstanding dialogue. It's a masterclass in how to create intrigue in a new film without giving anything away.
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