Having 'the talk' with their children is a much stressed over point in a parents life, but how should agencies approach the issue? British police and Project Consent show there's two very different ways to do it.
Last year the Thames Valley Police released a "Tea and Consent" video in an effort to explain sexual consent, however, many questioned if its use of a metaphor about was clear enough to get the message across.
Discussing 'tea' in the place of 'sex', the video explores a number of situations where tea should and should not be consumed. For example: Do not force someone to drink tea.
Now, as Spring break season kicks off, Project Consent is making sure little is left to the imagination in its new campaign about consent.
The series by Toronto agency Juniper Park\TBWA features animated genitals and other body parts to clearly demonstrate how consent works.
Terry Drummond, the agency's chief creative officer, told Strategy magazine: "It's always made to be such a complicated conversation, with gray areas and he-said, she-said situations.
"We really felt that we should wipe the slate clean and think about it simply and say it simply. It's cut and dry, yes or no, but you don't always feel that when you look at some of the messages around it."
Despite being much more shocking than "Tea and Consent", the ads have yet to be pulled from Facebook and YouTube, suggesting that shock factor is successful at making people take note.