Earlier this year, in an effort to encourage the entrants of the Winston Fletcher Fiction Prize to write freely, the competition organisers released a quirky campaign that places typical client feedback alongside the covers of three famous works of fiction. The targets of client dissatisfaction in this case are Salman Rushdie, Scott F Fitzgerald and Joseph Heller, and the comments in each instance criticise the very aspects that make their books so enduring.
The Winston Fletcher Prize is open to anyone who works in advertising, marketing, or related businesses, and offers a cash prize of £2,000.
Annoying client comments have over the years resulted in quite a few creatives using the web as a platform for catharsis, where they share their tales of ludicrous requests.
One such website is Sharpsuits.net, which is a joint effort by Irish creatives to expose client evils.
Here are a few examples:
There are also a range of passive-aggressive videos that have attracted some attention online: