Assignment Group has Antipodes, Special Group had Mr Vodka, a few Colenso chaps are involved with Stolen Rum, some of the Shine gang are in the hospo game and, as this article shows, ad agencies like Anomaly, Sid Lee and Droga5 are increasingly moving into new areas to help pay the bills. But despite this international advertising trend, we were still surprised when we received a tip-off about Saatchi & Saatchi's diversification plans.
"I was driving down the motorway the other day and I saw Saatchi & Saatchi’s new company car. It was a beat up green van/wagon. But on closer inspection, I saw they’re actually diversifying. It was a dry cleaning business called Starchi & Starchi. I wonder if they’re expensive?"
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.