Saatchi & Saatchi gets taken to the cleaners

  • Advertising
  • March 22, 2012
  • StopPress Team
Saatchi & Saatchi gets taken to the cleaners

Assignment Group has Antipodes, Special Group had Mr Vodka, a few Colenso chaps are involved with Stolen Rum, some of the Shine gang are in the hospo game and, as this article shows, ad agencies like Anomaly, Sid Lee and Droga5 are increasingly moving into new areas to help pay the bills. But despite this international advertising trend, we were still surprised when we received a tip-off about Saatchi & Saatchi's diversification plans. 

"I was driving down the motorway the other day and I saw Saatchi & Saatchi’s new company car. It was a beat up green van/wagon. But on closer inspection, I saw they’re actually diversifying. It was a dry cleaning business called Starchi & Starchi. I wonder if they’re expensive?"

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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