The film (most commonly used adjective to describe it: inspirational) follows the people who used to be paid to be creative for a living as they get creative with their own lives. It is about to be released on Hulu.com and the DVD will also be on sale soon. But, subscribe for the email updates on Lemonademovie.com in the next 48 hours and you can watch it for free online. Just make sure you buy the book when it comes out.
Marketing, advertising & media intelligence
Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.