Some believe the reason Australians and New Zealanders are so different is because everything in the Lucky Country is always trying to kill you. And there's a chance you'll get munched by something if you venture outside in a number of other countries too. Now the benefits of New Zealand's relatively placid wildlife are being talked up to get punters along to Wellington Zoo's new walk-through precinct ‘Meet the Locals, He Tuku Aroha’.
While penguins and kiwi may not have the crowd pulling power of a bear or an alligator, the selling point of the new section is that it allows visitors to get up close and personal with New Zealand's local wildlife. And through posters and radio ads via Clemenger BBDO it shows that New Zealand is the only country in the world where you can safely do that.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.