Vodafone and FCB call on Kiwis to sleep in to help cancer research

  • Advertising
  • May 14, 2018
  • StopPress Team
Vodafone and FCB call on Kiwis to sleep in to help cancer research

Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone's processing power to help fast-track cancer research. In a campaign by FCB, it's showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight. 

The campaign is fronted by Kiwi musician and broadcaster Anika Moa, who has herself experienced a family loss to cancer. The minute-long spot sees Moa depicting the app while walking the streets in her pyjamas. She encourages Kiwis to jump on board stating, “a little snooze goes a long way”.  

The campaign consists of a hero TVC which is supported by a number of social videos, contextual pre-rolls and eDMs.

Vodafone New Zealand chief executive Russell Stanners says, most people will be affected by cancer at some stage in their lives, either directly or indirectly so it’s fair to say that we all have a vested interest in finding a cure.

“We wanted to show Kiwis that you don’t have to sacrifice a lot to help, something as simple as downloading an app can have a massive positive influence. Vodafone DreamLab demonstrates a way we can use our smartphones for a greater good.”

To promote the app, FCB has instigated a nationwide sleep-in on Friday 18 May, challenging businesses to let their employees start work at 10am.

Chief creative officer at FCB New Zealand James Mok says getting New Zealand involved by inviting them to take part in a nationwide sleep-in is a great win-win-win for the public, accelerating cancer research, and everyone affected by cancer.

“It’s brilliant how many companies are already getting onboard by asking their staff to download the app and giving them an extra hour of sleep. #goodnightcancer.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit